Browse Business Writing SECTION 7: Strategic & Executive Communication

Vision/Mission Statement

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Vision/Mission Statement

Write a [VISION/MISSION] statement for [COMPANY/INITIATIVE].

What we do: [CORE ACTIVITY]
Who we serve: [TARGET AUDIENCE]
What makes us different: [UNIQUE VALUE]
The change we create: [IMPACT]
Core values: [PRINCIPLES]

Requirements:
- Inspiring but not generic
- Specific enough to guide decisions
- Memorable enough to repeat
- Authentic to who we are

Tone: Aspirational but grounded.
Length: [ONE SENTENCE/ONE PARAGRAPH]

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