Browse Business Writing SECTION 5: Sales & Client Communication Prompts

Pricing Justification

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Pricing Justification

Write a response to a client who has pushed back on pricing.

What we quoted: [PRICE]
Their objection: [WHAT THEY SAID]
Our value: [WHAT WE PROVIDE THAT JUSTIFIES THE PRICE]
Alternatives we might offer: [IF ANY]
What we won't do: [OUR LIMITS]

The response should:
- Acknowledge their concern
- Reframe around value, not cost
- Provide specific justification
- Offer alternatives if appropriate
- Maintain confidence in our pricing

Avoid: Being defensive. Apologizing for the price.
Tone: Confident, understanding, solution-oriented.
Length: [APPROPRIATE FOR MEDIUM - EMAIL/LETTER]

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