Browse Business Writing SECTION 5: Sales & Client Communication Prompts

Client Retention Outreach

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Client Retention Outreach

Write an outreach email to a client who [HASN'T ENGAGED RECENTLY/
MIGHT BE AT RISK OF LEAVING].

Client: [COMPANY NAME AND CONTACT]
Relationship history: [HOW LONG, WHAT THEY'VE USED]
Last engagement: [WHEN AND WHAT]
Potential concerns: [WHY THEY MIGHT BE DISENGAGING]
Value to offer: [WHAT YOU CAN DO FOR THEM]

The email should:
- Be personal and genuine, not salesy
- Reference your shared history
- Offer specific value without being pushy
- Make responding easy
- Feel like a real person reaching out

Tone: Warm, helpful, not desperate.
Length: Short--under 100 words.

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