Brand Voice Builder

Help me define a consistent brand voice for my social media.

My business/brand: [WHAT YOU DO]
My target audience: [WHO YOU SERVE]
My personality traits: [3-5 ADJECTIVES - e.g., witty, direct, warm]
Brands I admire (tone-wise): [2-3 EXAMPLES]

Create a brand voice guide including:
1. 3 words that define my voice
2. 3 words my voice is NOT
3. Sentence structure tendencies (short/long, simple/complex)
4. Punctuation style (emojis yes/no, exclamation points, etc.)
5. Words/phrases I should use often
6. Words/phrases I should avoid
7. How I open posts (patterns)
8. How I close posts (CTAs, sign-offs)
9. Example sentences in my voice vs. not my voice