The Referral Request Message

Write a referral request message.

Recipient: [PAST CLIENT / SPHERE CONTACT / PROFESSIONAL
PARTNER]
Our relationship and last contact: [DESCRIBE]
The channel: [EMAIL / TEXT / HANDWRITTEN / CALL SCRIPT]
What prompted this: [RECENT CLOSING / ANNIVERSARY / GENERAL
OUTREACH]

Produce:
1. An opening that gives before it asks
2. A clear, specific referral ask — vague asks get vague
   results
3. A version that makes it easy to forward to someone
   specific
4. A low-key version for someone I have not contacted in a
   while
5. A thank-you to send whether or not a referral results
6. When to ask again without becoming a nuisance

Rules:
- Value first; never make the whole message an ask
- Specific beats generic — "anyone thinking of selling on
  [STREET/AREA]" outperforms "know anyone who needs an
  agent"
- No pressure, no guilt
- Describe my service and area of work, never a preferred
  client type or any protected class
- Note any jurisdiction regulating referral incentives as
  [CHECK LOCAL RULES]