Browse Real Estate Professionals SECTION 5: Lead Generation & Farming

The Just-Listed / Just-Sold Postcard

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The Just-Listed / Just-Sold Postcard

Write just-listed and just-sold farming postcards.

Which: [JUST LISTED / JUST SOLD / BOTH]
Property: [GENERAL TYPE AND AREA]
MY DATA: [DAYS ON MARKET, PRICE MOVEMENT, RECENT AREA
SALES — SUPPLY ACTUAL FIGURES, OR MARK "omit"]
Objective: [AWARENESS / LISTING LEADS / MARKET REPORT
SIGNUPS]

Produce:
1. A headline for the front
2. Back copy of 30-50 words
3. A soft, specific call to action
4. A version that leads with a market-data hook
5. A version that leads with the property

Rules:
- Describe the PROPERTY and the market, never who lives in
  the area or who a home would suit
- No "perfect for" applied to people
- No school, crime, safety, or neighbourhood-character
  claims
- No "I have buyers for your home" unless it is literally
  true
- No invented statistics; every figure is mine
- Mark required brokerage and licence identifiers as
  [INSERT PER BROKERAGE / STATE RULES]

[COMPLIANCE CONSTRAINT BLOCK]

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