Browse Real Estate Professionals SECTION 5: Lead Generation & Farming

The FSBO Approach

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The FSBO Approach

Write an approach to a for-sale-by-owner.

What I know: [PRICE, DAYS ON MARKET, MARKETING QUALITY, WHAT I
OBSERVED]
Approach: [LETTER / CALL SCRIPT / DOOR / EMAIL]
Touch number: [WHICH ATTEMPT]

Produce:
1. An opening that respects the decision to sell privately
2. Something useful offered with no strings — this is the whole
   strategy
3. A statement of what I would do that is specific and honest
4. A low-commitment ask
5. Responses to: "we're saving the commission", "we already have
   interest", "call us when we're ready", "we'll list if it
   doesn't sell"

Rules:
- Respect the decision. Contempt for FSBOs is transparent and
  fatal.
- No claims about FSBO failure rates unless I supply verified
  figures
- Note any jurisdiction or MLS restriction on FSBO solicitation
  as [CHECK LOCAL RULES]

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