The Sphere of Influence Campaign

Build a sphere-of-influence campaign.

Sphere size: [NUMBER]
Segments: [DESCRIBE — past clients, friends, professionals,
community]
Current contact frequency: [DESCRIBE HONESTLY]
Time available: [HOURS PER MONTH]
Objective: [REFERRALS / REPEAT BUSINESS / TOP OF MIND]

Produce:
1. A segmentation approach and different treatment per segment
2. A twelve-month touch plan with channel and content per touch
3. The touches that actually generate referrals versus the ones
   that just feel productive
4. How to ask for referrals without being awkward — actual words
5. What to do about people I have not contacted in years
6. A tracking structure
7. What to drop if time is short

Rules:
- Realistic for the hours stated
- Value-first
- No mass messaging disguised as personal contact — people can
  tell, and it damages the relationship it was meant to maintain