Browse Real Estate Professionals SECTION 5: Lead Generation & Farming

The Expired Listing Outreach

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The Expired Listing Outreach

Write outreach to an expired listing.

What I know: [DAYS ON MARKET, PRICE HISTORY, PHOTOS QUALITY,
DESCRIPTION QUALITY, WHAT I OBSERVED]
My assessment of why it did not sell: [DESCRIBE]
Approach: [LETTER / EMAIL / CALL SCRIPT / DOOR]

Produce:
1. An opening that acknowledges their frustration without
   patronising them
2. What I would do differently — specific, not "better marketing"
3. Evidence I can actually substantiate
4. A low-commitment ask
5. Three objections and responses: "we're taking a break", "we're
   relisting with the same agent", "we're going FSBO"

Rules:
- Do not criticise the previous agent. It reads badly and they
  often relist with them.
- No promises about price or timeline
- No invented statistics about my performance
- Note any jurisdiction with restrictions on contacting expired
  sellers as [CHECK LOCAL AND MLS RULES]

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