The Post-Closing Follow-Up Sequence

Build a post-closing follow-up sequence.

Client type: [BUYER / SELLER]
Relationship quality: [DESCRIBE]
My referral objective: [DESCRIBE]

Produce a sequence with timing:
1. Closing day
2. One week
3. One month
4. Three months
5. Six months
6. One year
7. Ongoing annual

For each: the channel, the message, the length, and what it is
actually for.

Rules:
- Give value, do not ask for referrals in every message
- Each message must be worth receiving on its own
- Nothing generic — if any message could come from any agent, it
  fails
- Include one that is genuinely useful and has nothing to do with
  real estate
- Include the anniversary message, which is the highest-response
  message in the sequence and the one most agents send badly