Browse Real Estate Professionals SECTION 1: Listing Descriptions & Property Marketing

The Luxury Property Description

6 fill-in slots · from The AI Prompt Handbook for Real Estate Professionals

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The Luxury Property Description

Write listing copy for a luxury property.

VERIFIED FACTS:
[FULL LIST — architect, builder, materials, provenance, finishes,
systems, land, views, all with sources]

Price point: [AMOUNT]
Comparable properties in this market: [DESCRIBE THE TIER]
Buyer profile in market terms: [SECOND HOME / PRIMARY / INVESTMENT]

Style requirements:
- Restrained. At this price point, enthusiasm reads as anxiety.
- Specific and material — name the stone, the wood, the maker
- Let the property's facts carry the weight
- Long-form: [WORD COUNT]

Structure: arrival and approach, principal rooms, private quarters,
grounds, systems and provenance.

[COMPLIANCE CONSTRAINT BLOCK]

Additional: no superlatives I cannot substantiate. "One of the
finest" requires evidence; "designed by [NAMED ARCHITECT] in 1962"
does not.

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