Browse Real Estate Professionals SECTION 1: Listing Descriptions & Property Marketing

The Core Listing Description

12 fill-in slots · from The AI Prompt Handbook for Real Estate Professionals

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The Core Listing Description

Write MLS listing remarks.

VERIFIED FACTS (use only these):
- Beds/baths: [NUMBERS]
- Square footage: [NUMBER — from measurement or public record,
  note which]
- Lot: [SIZE]
- Year built: [YEAR]
- Style and construction: [DESCRIBE]
- Systems and their ages: [LIST]
- Recent improvements with dates: [LIST]
- Notable features: [LIST]
- Condition notes: [HONEST DESCRIPTION]
- Price: [AMOUNT]

Objective: [WHAT THIS COPY MUST ACHIEVE]
Standout feature to lead with: [WHAT]
Main objection to address or defuse: [WHAT]

Style: [WARM / CRISP / LUXURY / STRAIGHTFORWARD]
Length: [WORD COUNT]

[COMPLIANCE CONSTRAINT BLOCK]

Additional style rules:
- No cliches: charming, must see, won't last, hidden gem, priced to
  sell, motivated seller, TLC, cozy (when it means small)
- Specific detail beats adjectives — "oak floors throughout the
  main level" beats "beautiful flooring"
- Lead with the strongest true thing
- No exclamation marks

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