The Core Listing Description
12 fill-in slots · from The AI Prompt Handbook for Real Estate Professionals
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Write MLS listing remarks. VERIFIED FACTS (use only these): - Beds/baths: [NUMBERS] - Square footage: [NUMBER — from measurement or public record, note which] - Lot: [SIZE] - Year built: [YEAR] - Style and construction: [DESCRIBE] - Systems and their ages: [LIST] - Recent improvements with dates: [LIST] - Notable features: [LIST] - Condition notes: [HONEST DESCRIPTION] - Price: [AMOUNT] Objective: [WHAT THIS COPY MUST ACHIEVE] Standout feature to lead with: [WHAT] Main objection to address or defuse: [WHAT] Style: [WARM / CRISP / LUXURY / STRAIGHTFORWARD] Length: [WORD COUNT] [COMPLIANCE CONSTRAINT BLOCK] Additional style rules: - No cliches: charming, must see, won't last, hidden gem, priced to sell, motivated seller, TLC, cozy (when it means small) - Specific detail beats adjectives — "oak floors throughout the main level" beats "beautiful flooring" - Lead with the strongest true thing - No exclamation marks
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