App Store Optimization (ASO)

Background: Native [platform] app. What it does and who it's for:
[describe]. Main competitors: [list if known]. Primary keywords I think
matter: [list].

Use case: Optimize the store listing to improve discovery and conversion
(install rate), not just ranking.

Implementation details:
- Title/subtitle and the keyword field (iOS) vs how Play indexes the
  description—optimize for each store's algorithm
- Keyword research approach: relevance × volume × competition; long-tail
  opportunities
- Conversion levers: the first 1–3 screenshots tell the value story, a
  hooky first description line, and an icon that stands out at thumbnail
  size
- Localization of keywords/metadata for key markets
- Ratings/reviews strategy: when to prompt (in-app review API), responding
  to reviews
- Plan to A/B test store assets where the store supports it

Deliverable: An optimized title/subtitle, a keyword set mapped to each
store's model, a screenshot/value-story sequence, the icon/first-line
recommendations, and a ratings-prompt + review-response plan.