Browse MBAs SECTION 18: International Business & Global Strategy

The International Expansion Debrief

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The International Expansion Debrief

Help me assess how our international expansion is actually going and what
to do next.

The expansion: [MARKETS ENTERED, WHEN, HOW]
The results vs expectations: [DESCRIBE HONESTLY]
The problems: [DESCRIBE]

Provide:
1. An honest read on which markets are working and which aren't
2. Whether the struggling markets need more time, a different approach, or
   exit
3. What we misjudged (market, model, execution, local dynamics)
4. Whether to double down, adjust, or retreat from specific markets
5. The lessons to apply to future expansion

Help me avoid throwing good money after bad in a failing market, while not
quitting one that's merely early. Name the evidence that should decide it.

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