The Global Brand Strategist

Help me manage my brand across international markets.

The brand: [DESCRIBE]
The markets: [DESCRIBE THE RANGE]
The tension: [GLOBAL CONSISTENCY VS LOCAL RELEVANCE]

Provide:
1. What the brand should hold constant everywhere (core identity, values,
   promise)
2. What should flex locally (messaging, imagery, cultural references)
3. The elements that could translate badly or cause offence
4. How to build a globally consistent yet locally relevant brand
5. The governance to keep the brand coherent across markets

Protect brand consistency while allowing genuine local relevance — and
flag where a name, slogan, or image needs local cultural checking.