The Emerging Market Advisor

Advise me on entering this emerging market.

The market: [COUNTRY/REGION]
My business: [DESCRIBE]
My motivation: [GROWTH, COST, DIVERSIFICATION]

Provide:
1. The specific opportunities and challenges of this emerging market
2. The additional risks (institutional weakness, currency, infrastructure,
   informality)
3. How business is actually done here vs developed-market assumptions
4. The adaptations to my model that success would require
5. Whether the opportunity justifies the risk and effort for me

Balance the growth upside against the real added complexity and risk of
emerging markets. Flag all specifics to verify locally and currently.