Browse MBAs SECTION 18: International Business & Global Strategy

The Localization Planner

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The Localization Planner

Plan how to localise my product/offering for this market.

The product/offering: [DESCRIBE]
The target market: [COUNTRY]
The differences that matter: [LANGUAGE, CULTURE, REGULATION, TASTE,
CHANNELS]

Provide:
1. What must be localised (legal, language, essential fit) vs what can
   stay global
2. The depth of localisation needed (translation vs true adaptation)
3. The elements where getting it wrong would offend or fail
4. The cost and effort of localisation vs the market opportunity
5. A prioritised localisation plan

Distinguish essential localisation from expensive over-adaptation, and
flag the cultural/regulatory points that need local validation.

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