Browse MBAs SECTION 18: International Business & Global Strategy

The Global Competitive Analyzer

3 fill-in slots · from The AI Prompt Handbook for MBAs

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The Global Competitive Analyzer

Analyse the competitive landscape for this market I'm entering.

The market: [COUNTRY/REGION]
My product: [DESCRIBE]
Known competitors: [LOCAL INCUMBENTS AND OTHER INTERNATIONALS]

Provide:
1. The competitive structure (local champions, global players, fragmented)
2. The advantages local incumbents have (relationships, cost, knowledge,
   regulation) that I lack
3. Where my international strengths give me an edge — and where they don't
   travel
4. How incumbents will likely respond to my entry
5. The positioning and strategy to win against local advantage

Respect local incumbents' home-turf advantages — outsiders routinely
underestimate them. Flag competitor specifics to verify.

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