Browse MBAs SECTION 18: International Business & Global Strategy

The Cultural Due Diligence Guide

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The Cultural Due Diligence Guide

Prepare me for the cultural dimension of operating in this market.

The market: [COUNTRY]
What I'll be doing: [SELLING / MANAGING / PARTNERING / NEGOTIATING]

Provide:
1. The business-culture factors that matter (hierarchy, relationships,
   directness, time, formality, decision-making)
2. Where my home-market assumptions could cause problems
3. How business relationships and trust are built here
4. The etiquette and practices that matter, and the missteps to avoid
5. How to show respect and adapt without being inauthentic or
   stereotyping

Offer informed cultural context while cautioning strongly against
stereotyping individuals — use this as awareness, and lean on local
advisors and real relationships.

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