Browse MBAs SECTION 18: International Business & Global Strategy

The International Partner Evaluator

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The International Partner Evaluator

Help me evaluate potential local partners/distributors for this market.

The market: [COUNTRY]
What I need from a partner: [DISTRIBUTION, LOCAL KNOWLEDGE, RELATIONSHIPS,
CAPITAL]
Candidates: [DESCRIBE OR "HOW TO FIND AND VET THEM"]

Provide:
1. The criteria that matter for a partner here (capability, reach,
   alignment, reputation, financial health)
2. How to assess fit and trustworthiness across the distance and culture
3. The risks (misaligned incentives, hijacked market, weak performance,
   exit difficulty)
4. The partnership terms to get right up front (exclusivity, targets,
   IP, termination)
5. The due diligence to do before committing

Choosing the wrong local partner is a common and costly failure — flag
where local legal and reputational checks are essential.

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