The Global Expansion Strategy Builder

Help me build a strategy for expanding internationally.

My business and home-market position: [DESCRIBE]
Why expand and the goal: [DESCRIBE]
Candidate markets: [LIST OR "HELP ME CHOOSE"]

Provide:
1. Whether we're ready to expand (or should strengthen the core first)
2. How to prioritise and sequence markets (not everywhere at once)
3. The market-selection logic (attractiveness × our ability to win ×
   ease of entry)
4. What to standardise globally vs adapt locally
5. The capabilities and structure global expansion demands

Steer me toward focused, sequenced expansion over spreading thin. Flag
that each market needs local validation.