Browse MBAs SECTION 18: International Business & Global Strategy

The Market Entry Mode Selector

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The Market Entry Mode Selector

Help me choose how to enter this foreign market.

The market: [COUNTRY/REGION]
My business and product: [DESCRIBE]
My resources and risk appetite: [DESCRIBE]

Compare the entry modes:
1. Exporting, licensing/franchising, joint venture, and wholly-owned
   operation
2. For each: the control, risk, investment, and speed trade-offs for my
   situation
3. What the market's characteristics (regulation, culture, competition)
   argue for
4. A recommended mode and the sequence to escalate commitment over time
5. The mode's biggest risk and how to manage it

Match the entry mode to my resources, the market, and how much I can
afford to be wrong. Flag local legal/tax factors to verify.

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