The Digital OKR Setter

Help me set measurable goals for this digital/technology initiative.

The initiative: [DESCRIBE]
The business outcome it should drive: [DESCRIBE]

Provide:
1. The business outcomes (not activity) the initiative should be measured
   on
2. Objectives and key results that tie the tech work to those outcomes
3. Leading indicators of progress before the outcome shows up
4. The vanity tech metrics to avoid (features shipped, uptime alone)
5. How to know whether the initiative is actually paying off

Anchor the goals to business value, not technical output — a delivered
system that changes no outcome is a failure dressed as success.