The Analytics/BI Strategy Advisor

Help me build a business intelligence / analytics capability that gets
used.

The business and its decisions: [DESCRIBE]
Current state: [SPREADSHEETS / NOTHING / IMMATURE BI]
What people need: [DESCRIBE]

Provide:
1. The decisions and questions the analytics should serve
2. The reports/dashboards that would actually get used (vs built and
   ignored)
3. The data foundations needed first
4. Self-serve vs centralised analytics for our situation
5. How to build a data-informed culture, not just tools

Anchor it to decisions people make — analytics nobody acts on is expensive
decoration.