Browse MBAs SECTION 15: Managerial Communication & Persuasion

The Crisis Statement Writer

3 fill-in slots · from The AI Prompt Handbook for MBAs

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The Crisis Statement Writer

Help me draft a public/internal statement for this crisis.

The situation: [DESCRIBE]
The audience(s): [CUSTOMERS, EMPLOYEES, PUBLIC, MEDIA]
The facts I can confirm: [DESCRIBE WHAT'S KNOWN AND UNKNOWN]

Provide:
1. A statement that's honest, timely, and takes appropriate responsibility
2. What to say when I don't yet have all the facts (without speculating)
3. How to show I take it seriously and what I'm doing about it
4. What to avoid (defensiveness, minimising, empty PR language, admitting
   unconfirmed liability)
5. The tone that maintains trust under scrutiny

Prioritise honesty, accountability, and speed. Flag clearly that anything
with legal exposure must be reviewed by counsel before it's issued —
crisis statements can create liability.

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