Browse MBAs SECTION 15: Managerial Communication & Persuasion

The Proposal Writer

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The Proposal Writer

Help me write a persuasive proposal.

What I'm proposing: [DESCRIBE]
The decision-maker: [WHO, WHAT THEY CARE ABOUT, THEIR CONCERNS]
The ask: [BUDGET, APPROVAL, RESOURCES]

Produce a proposal that:
1. Opens with the recommendation and the value, not the background
2. Frames the problem/opportunity in their terms
3. Makes the case with evidence and clear benefits
4. Addresses cost, risk, and objections honestly
5. States exactly what I'm asking for and the next step

Structure it to make saying yes easy and the reasoning obvious. Flag
numbers to verify.

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