Browse MBAs SECTION 15: Managerial Communication & Persuasion

The Message Framing Advisor

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The Message Framing Advisor

Help me frame this message for maximum resonance with this audience.

The message: [DESCRIBE]
The audience: [WHO, THEIR VALUES, CONCERNS, AND STARTING POSITION]

Provide:
1. How this audience is likely to hear the message as currently framed
2. The framing that connects to what they value (gain vs loss, us vs
   them, opportunity vs risk)
3. The words and concepts that resonate vs the ones that trigger
   resistance
4. How to acknowledge their concerns so they can hear the message
5. The reframe that would most improve reception

Same facts, better framing — meet them where they are without distorting
the truth.

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