Browse MBAs SECTION 15: Managerial Communication & Persuasion

The Stakeholder Communication Planner

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The Stakeholder Communication Planner

Plan how to communicate this to my various stakeholders.

What I'm communicating: [DESCRIBE — CHANGE, RESULTS, DECISION, NEWS]
The stakeholders: [LIST, WITH THEIR INTERESTS AND CONCERNS]

Provide:
1. What each stakeholder group needs to hear and cares about
2. The right message, medium, and timing for each
3. The sequence — who to tell first and why (order matters)
4. How to keep the core message consistent while tailoring emphasis
5. The stakeholder most likely to react badly and how to handle them

Tailor the emphasis to each audience without contradicting yourself across
them — inconsistency gets noticed and erodes trust.

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