Browse MBAs SECTION 15: Managerial Communication & Persuasion

The Data-to-Narrative Translator

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The Data-to-Narrative Translator

Turn this data/analysis into a clear narrative for a non-technical
audience.

The data/analysis: [PASTE OR DESCRIBE]
The audience and decision: [DESCRIBE]

Provide:
1. The headline the data supports, in plain language
2. The story arc: what's happening, why, and what to do
3. The two or three numbers that matter (and which to leave out)
4. Analogies or comparisons that make the scale meaningful
5. How to be honest about uncertainty without undermining the message

Lead with meaning, not methodology — the audience wants "so what," not the
spreadsheet.

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