Browse MBAs SECTION 15: Managerial Communication & Persuasion

The Business Storyteller

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The Business Storyteller

Help me tell a story that makes this business point land and stick.

The point/message: [DESCRIBE]
The audience: [DESCRIBE]
The context: [PRESENTATION / PITCH / ALL-HANDS / WRITTEN]

Provide:
1. A story structure that carries the message (situation, tension,
   resolution)
2. The specific, human example or moment that makes it real
3. How to connect the story to the business point without being heavy-
   handed
4. What to cut so the story stays tight
5. The one image or line people will remember

Use story to make the abstract concrete and memorable — data informs,
stories persuade and stick.

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