Browse MBAs SECTION 15: Managerial Communication & Persuasion

The Persuasive Argument Builder

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The Persuasive Argument Builder

Help me build a persuasive case for this position.

My position/ask: [DESCRIBE]
The audience: [WHO, THEIR STARTING VIEW, WHAT THEY CARE ABOUT]
The evidence I have: [DESCRIBE]

Provide:
1. The argument structured around what the audience values (not what I
   value)
2. The strongest points, ordered for impact
3. The likely objections and how to address them pre-emptively
4. The blend of logic, credibility, and (appropriate) emotion for this
   audience
5. The single most compelling reason to lead with

Adapt the argument to move this specific audience, and keep it honest —
persuasion built on distortion collapses under scrutiny.

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