Browse MBAs SECTION 15: Managerial Communication & Persuasion

The Executive Summary Writer

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The Executive Summary Writer

Write an executive summary that a busy leader can act on in 60 seconds.

The full content: [PASTE OR DESCRIBE THE REPORT/PROPOSAL/ANALYSIS]
The audience and what they'll decide: [DESCRIBE]
The action or decision I want: [DESCRIBE]

Produce a summary that:
1. Leads with the point/recommendation, not the background
2. Gives the essential "so what" in the first few lines
3. Provides just enough evidence to support the recommendation
4. States clearly what decision or action is needed
5. Stays short enough that a busy person reads all of it

Put the conclusion first (the "answer-first" structure), and cut anything
that isn't load-bearing.

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