The Sustainability Reporting Helper

Help me structure honest, useful sustainability/impact reporting.

The business: [DESCRIBE]
What we do on sustainability/social impact: [DESCRIBE HONESTLY]
The audience: [INVESTORS, CUSTOMERS, REGULATORS, PUBLIC]

Provide:
1. The material topics genuinely worth reporting for this business
2. The metrics that are meaningful vs decorative
3. How to report honestly, including what's not going well
4. How to avoid selective disclosure that misleads
5. The frameworks/standards to align with (flagging which apply and to
   verify current requirements)

Aim for credibility through honesty, including candour about gaps —
selective good-news reporting reads as greenwashing to sophisticated
audiences.