Browse MBAs SECTION 14: Business Ethics, Governance & CSR

The Reputation Risk Analyzer

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The Reputation Risk Analyzer

Analyse the reputational risk in this decision or situation.

The decision/situation: [DESCRIBE]
The audiences who'd react: [CUSTOMERS, EMPLOYEES, MEDIA, REGULATORS,
PUBLIC]

Provide:
1. How this could be perceived (including the least charitable, most
   viral reading)
2. The "front page" test — would it survive public scrutiny?
3. The gap between our intent and how it could be portrayed
4. Where we're genuinely in the wrong vs merely exposed to
   misinterpretation
5. How to reduce the risk or, if we proceed, get ahead of it

Assume it will become public — reputation is lost fast and rebuilt slowly.
Tell me if the underlying decision, not just the optics, is the problem.

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