The ESG Strategy Advisor

Advise on a credible, material ESG/sustainability strategy for this
business.

The business and industry: [DESCRIBE]
Current ESG state: [DESCRIBE OR "NOTHING FORMAL"]
Drivers: [INVESTOR, CUSTOMER, REGULATORY, GENUINE]

Provide:
1. The ESG issues that are genuinely material to this business (not a
   generic checklist)
2. Where doing the right thing also creates or protects value
3. What's substance vs box-ticking for our situation
4. Realistic priorities and how to build credibly over time
5. The risk of greenwashing and how to avoid claims we can't back

Focus on what's material and authentic — hollow ESG is a reputational
liability, not an asset.