Browse MBAs SECTION 13: Entrepreneurship & New Ventures

The Traction Analyzer

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The Traction Analyzer

Assess whether this venture is getting real traction or fooling itself.

The venture: [DESCRIBE]
The metrics/signals so far: [USAGE, REVENUE, RETENTION, GROWTH, WORD OF
MOUTH]

Provide:
1. Whether these are real traction signals or vanity metrics
2. What the retention/engagement data really says about value delivered
3. Whether growth is sustainable or bought/borrowed
4. The signals investors and I should actually care about at this stage
5. An honest verdict: real momentum, early promise, or spinning wheels

Cut through the optimism — distinguish signal from noise, and tell me if
I'm mistaking activity for progress.

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