The Employee Value Proposition Designer

Define why talented people should work here (and stay).

The organisation: [DESCRIBE — WHAT IT'S LIKE, WHAT IT OFFERS]
The talent we compete for: [DESCRIBE WHO AND AGAINST WHOM]
Our genuine strengths as an employer: [DESCRIBE]

Provide:
1. The real value proposition (beyond pay — growth, meaning, culture,
   flexibility, impact)
2. What we can credibly own vs what every employer claims
3. What matters most to the talent we're targeting
4. How to communicate it in recruiting and retention
5. The gap between the promise and the reality to close (or stop
   claiming)

Keep it honest — an EVP that oversells creates fast churn when reality
hits.