Browse MBAs SECTION 9: Strategy & Competitive Advantage

The Trade-off Clarifier

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The Trade-off Clarifier

Make the real trade-off in this strategic decision explicit.

The decision: [DESCRIBE]
The options or directions on the table: [DESCRIBE]
What people say they want: [DESCRIBE — OFTEN "ALL OF IT"]

Provide:
1. The genuine trade-offs being dodged (you can't maximise everything)
2. What each option gives up to get what it gains
3. The "have it all" fantasy in the current thinking and why it fails
4. The trade-off that most defines this decision
5. A recommendation that makes a clear choice, and what it costs

Strategy is choosing what not to do — force the trade-off into the open
rather than letting it hide.

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