Browse MBAs SECTION 9: Strategy & Competitive Advantage

The Strategic Goals & OKR Setter

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The Strategic Goals & OKR Setter

Turn this strategy into clear, measurable goals for the organisation.

The strategy: [DESCRIBE]
The period: [QUARTER / YEAR]
The teams involved: [DESCRIBE]

Provide:
1. The 3-5 objectives that would mean the strategy is working
2. Measurable key results for each (outcomes, not activities)
3. How they cascade to teams without becoming a bureaucratic mess
4. The metrics that could be gamed and how to guard against it
5. The one or two goals that matter most if focus is forced

Keep the set small and outcome-focused — a long list of goals is no
priorities at all.

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