The Diversification Analyzer

Analyse whether this diversification move makes strategic sense.

The core business: [DESCRIBE]
The proposed new area: [DESCRIBE]
The rationale: [WHY WE'D DO IT]

Evaluate:
1. Whether there's a real strategic logic (shared capabilities, customers,
   or assets) or just "it looks attractive"
2. The "better-off" test — is the new business worth more with us than
   without us?
3. The "attractiveness" test — is the new market actually good?
4. The risk of distraction from the core
5. Whether we can actually win in the new area, or just enter it

Be tough — most diversification destroys value. Tell me if this is likely
to, and what would have to be true for it to work.