The Competitor Profiler

Build a strategic profile of this competitor so I can anticipate them.

The competitor: [NAME AND WHAT YOU KNOW]
My business and where we compete: [DESCRIBE]

Profile them on:
1. Their strategy and how they actually make money
2. Their strengths, weaknesses, and cost position
3. Their likely goals and what's driving their behaviour
4. How they'll probably respond to competitive moves (theirs and mine)
5. Where they're vulnerable and where they're strong

End with the two or three things about this competitor that should shape my
strategy, and what I'd want to learn that I don't currently know. Flag
claims to verify with real intelligence.