Browse MBAs SECTION 9: Strategy & Competitive Advantage

The Strategic Scenario Planner

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The Strategic Scenario Planner

Build strategic scenarios so my strategy is robust to an uncertain future.

The business and its strategy: [DESCRIBE]
The critical uncertainties: [E.G. TECHNOLOGY, REGULATION, COMPETITOR
MOVES, DEMAND]
Horizon: [TIMEFRAME]

Produce:
1. Two or three distinct, plausible futures built from the key
   uncertainties
2. How my current strategy fares in each
3. The strategy elements that work across all scenarios (robust choices)
4. The bets that only pay off in one future (and their triggers)
5. The early signals that tell me which future is arriving

Focus on building a strategy that survives being wrong about the future,
and on the signposts that let me adapt early.

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