Browse MBAs SECTION 9: Strategy & Competitive Advantage

The Portfolio Analyzer

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The Portfolio Analyzer

Analyse this portfolio of products/business units and where to put
resources.

The units/products with market share and market growth: [LIST]
Resources to allocate: [DESCRIBE]

Provide:
1. Each unit classified by growth and share (stars, cash cows, question
   marks, dogs)
2. What each classification implies for investment (build, hold, harvest,
   divest)
3. Where the cash comes from and where it should go
4. The question marks worth backing vs abandoning
5. A resource-allocation recommendation across the portfolio

Be clear this is a starting lens, not a verdict — flag any unit where the
simple matrix would give the wrong answer, and why.

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