The Core Competency Identifier

Identify what this company is genuinely, distinctively good at — and how to
build on it.

The company: [DESCRIBE — WHAT IT DOES, ITS HISTORY, ITS WINS]
Where it consistently outperforms: [DESCRIBE]

Provide:
1. The candidate core competencies (things it does distinctively well
   that are hard to copy)
2. Which genuinely qualify (valuable across markets, rare, hard to
   imitate) vs just "things we do"
3. How these competencies could extend into new products or markets
4. The competencies to invest in vs the ones that are just table stakes
5. The risk of a competency becoming a rigidity as the market shifts

Distinguish a real core competency from a product or a current advantage —
they're not the same.