The Value Innovation Finder

Help me find uncontested space instead of fighting head-on (blue-ocean
thinking).

My industry and how everyone competes: [DESCRIBE THE FACTORS THE
INDUSTRY COMPETES ON]
My capabilities: [DESCRIBE]

Work through:
1. The factors the industry takes for granted and competes on
2. Which of those to eliminate, reduce, raise, and create
3. A value proposition that breaks the usual cost/value trade-off
4. The new demand or non-customers this could unlock
5. Whether this is genuinely differentiated or just contrarian

Look for ways to make the competition irrelevant rather than beating them
at the same game — but flag if the "blue ocean" is empty for a good
reason.