The SWOT Analyzer

Run a rigorous SWOT analysis for this business and turn it into strategy.

The business: [DESCRIBE]
Its market and competitors: [DESCRIBE]
The strategic question: [WHAT DECISION THIS INFORMS]

Provide:
1. Strengths and weaknesses (internal, honest, specific — not a wish
   list)
2. Opportunities and threats (external, concrete)
3. The crucial step most people skip: the strategy implications — how to
   use strengths on opportunities, defend weaknesses against threats
4. The two or three moves the SWOT actually argues for
5. The uncomfortable truth in the analysis I might be avoiding

A SWOT that's just four lists is useless — force it into strategic
choices.