Browse MBAs SECTION 6: Marketing Management

The Product-Market Fit Assessor

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The Product-Market Fit Assessor

Assess whether this product has real product-market fit.

Product: [DESCRIBE]
Traction signals: [USAGE, RETENTION, GROWTH, WORD OF MOUTH, WHAT
CUSTOMERS SAY]
Target market: [DESCRIBE]

Evaluate:
1. The evidence for and against genuine fit (not vanity metrics)
2. Whether customers would be "very disappointed" without it
3. Whether growth is pull (customers dragging you) or push (you dragging
   customers)
4. The gaps between what I've built and what the market actually wants
5. A verdict: strong fit, partial fit, or not yet — with what to fix

Be rigorous and unsentimental — false positives on fit kill companies.

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