The Retention & Loyalty Strategist

Design a strategy to keep and grow my existing customers.

The business and customers: [DESCRIBE]
Current retention/churn: [DESCRIBE OR "UNKNOWN"]
Why customers leave, as far as I know: [DESCRIBE]

Provide:
1. The main drivers of churn and where they occur in the lifecycle
2. Retention levers (onboarding, value delivery, engagement,
   relationship)
3. Whether a loyalty/rewards program makes sense here or is a gimmick
4. Ways to grow revenue from existing customers (expansion, cross-sell)
5. The highest-ROI retention move to make first

Remind me that retaining a customer is usually far cheaper than acquiring
one — quantify that logic for my business.