The Campaign Brief Writer

Write a tight creative/campaign brief.

The campaign goal: [DESCRIBE]
Target audience: [DESCRIBE]
Product and offer: [DESCRIBE]
Budget, channels, timing: [DESCRIBE]

Produce a brief with:
1. The single-minded objective
2. The audience and the insight about them the campaign should exploit
3. The core message and the response we want
4. The mandatories and constraints
5. The success metrics
6. The one thing that, if the audience remembers nothing else, they
   should take away

Keep it to a page and ruthlessly focused — a brief that tries to say
everything says nothing.