Browse MBAs SECTION 6: Marketing Management

The Voice-of-Customer Analyzer

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The Voice-of-Customer Analyzer

Analyse this customer feedback and pull out what matters.

The feedback: [PASTE REVIEWS, SURVEY RESPONSES, SUPPORT TICKETS,
INTERVIEW NOTES]
My product and context: [DESCRIBE]

Provide:
1. The recurring themes, ranked by frequency and intensity
2. The unmet needs and points of friction
3. What customers love that I should protect and amplify
4. The language customers use (for messaging)
5. The three changes this feedback most argues for

Separate the loud-but-rare complaints from the quiet-but-common ones, and
tell me which is which.

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